One Man and His Shoes
Yemi Bamiro | United Kingdom
August 27, 2020 | 83m
The untold story of the world's most iconic sneaker.
Documentary
Overview:
'One Man and His Shoes' tells the story of the phenomenon of Air Jordan sneakers showing their social, cultural and racial significance and how ground-breaking marketing strategies created a multi-billion-dollar business.
Credits
David Falk | Self |
Jemele Hill | Self |
Scoop Jackson | Self |
DJ Clark Kent | Self |
Roland Lazenby | Self |
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Keywords
marketingshoe salesmansports herosports marketing firmsports starred shoessocial & cultural documentarysports fansports collectiblesshoes